Dr. Tony Alessandra helps companies achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition.
 
Dr. Alesssandra has a street-wise, college-smart perspective on business, having realized success as a former graduate professor of marketing, entrepreneur, business author and keynote speaker.  He earned his BBA, MBA and PhD, all in Marketing, from the University of Notre Dame, University of Connecticut and Georgia State University, respectively.
 
Dr. Tony Alessandra is president  of Assessment Business Center.com, a company that offers online 360^o assessments; Chairman of BrainX.com, a company that created the first Online Learning Mastery System^TM; and is the founding partner of Platinum Rule Group, a company that provides corporate training and consulting based on The Platinum Rule®.
 
Dr. Alessandra is a widely-published author with 14 books translated into 17 foreign languages including Charisma, The Platinum Rule, Collaborative Selling and Communicating at Work. He is featured in over 50 audio/video programs and films, including Relationship Strategies, The Dynamics of Effective Listening and Non-Manipulative Selling.
 
Dr. Alessandra’s television program, “People I.Q.” is currently aired on the DISH Satellite Network and on TSTN – The Success Training Network. 
 
Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers”, Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers.
 
What is it about Tony Alessandra that gets audiences excited? It's really very simple. He reaches people - from the Board of Directors to the front-line folks in the trenches. He gets across new, important information "with a lot of snap" - so people can grasp it, remember it, and use it. He offers audiences practical ideas that produce profitable bottom-line results.  Tony's polished style, powerful message and proven ability as a consummate business strategist consistently earns rave reviews.
 
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Tony's content is straightforward, practical, and easy to digest and remember. Typically, audience members are still referencing the ideas from Tony's presentations several months after the program. Tony speaks at the appropriate level for your audience and connects with all your people, whether they're a group of senior executives, mid-level managers, customer service reps, or salespeople.
 
Tony gets nines and tens (out of a possible 10) on 99.9% of his evaluations. You can expect the same. Nobody gets high marks more consistently from the audience than Tony Alessandra.
 
TOPICS OVERVIEW

Tony has three signature presentations that form the core of his keynote material. He constantly refreshes his presentations with new, updated material, examples, and stories. Tony constantly works at upgrading his craft as a speaker. He has achieved the highest designations awarded for excellence by the National Speakers Association--the CSP and CPAE. He even took a series of improvisational acting classes at the Old Globe Theater. You will love working with a true pro.
 
Tony only does about 36 speeches per year so he can dedicate the time, energy, and motivation needed to stay on the cutting edge of his content, to research each and every one of his clients properly, and to adapt his program materials to suit each audience. He stays up-to-date on marketplace trends by subscribing to All Biz Magazine and by reading dozens of business e-zines and books, which he scans for important and timely subject matter to tie into his speeches and Power Point slide presentations.
 
The Platinum Rule^TM: Relationship Strategies for Connecting with Anyone
Personality differences: they're what make life so rich and fascinating and often so frustrating, too. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum Rule^TM. "Do unto others as they would like done unto them!" Once you understand and master The Platinum Rule^TM, you'll be able to build bridges to people of any style in any personal or business situation.
 
Collaborative Selling: How to Gain the Competitive Advantage in Selling
Selling today requires creating long-term customers rather than one-shot sales. It has evolved from a transaction mentality to building relationships; from persuading and telling to problem-solving and helping; from low-price selling to value-added selling. In this dynamic program, Tony shows audiences how to move beyond traditional selling to Collaborative Selling by practicing the key skills that turn the customer's perception of the salesperson from a peddler to a solution consultant.
 
Customer Loyalty: How to Get and Keep Customers... For Life
Turn your customers into business apostles who "preach the gospel" according to your company

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