Joe Calloway is a branding consultant, business author, and restaurant owner whose client list reads like a “Who’s Who” in business. From Saks Fifth Avenue and BMW to American Express and IBM, a wide range of companies depend on Joe for insight into today’s marketplace.
Joe is a guest lecturer with the Center for Professional Development at Belmont University, and is a partner in Mirror, an award-winning restaurant in Nashville, which was recently featured on television’s Food Network.
Sales And Marketing Management Magazine called Joe “an expert on developing customer focused teams,” and a National Customer Services Advisory Board called Joe “one of the most innovative and compelling people in customer service.”
Joe is the best-selling author of Becoming A Category Of One which received rave reviews from The New York Times, Retailing Today and many others. His new book is Indispensable: How To Become The Company Your Customers Can’t Live Without.
Joe Calloway helps great companies get even better. There are five simple keys that can change everything:
- We’ve Talked Enough. Let's Go.
Mediocre companies talk, plan, have meetings, and then have more meetings. Extraordinary companies make bold decisions and take action.
- We Can Be Better - Beginning Today.
For most companies, "getting better at what we do every day" is a slogan. For great companies, it's a way of life. You have to fight complacency every day.
- We Create A Compelling Customer Experience.
Most customers really don't see a big difference between you and your competitor. Not, that is, until you wrap your product with an experience of doing business that is so compelling that you command customer loyalty. This goes beyond the idea of service, to the whole notion of “what it’s like” to do business with you. You create a culture where every customer touchpoint becomes a differentiator for your company.
- We Achieve Consistency of Performance.
nconsistency of performance is the great brand killer. Extraordinary companies make consistency of performance a top priority. They create repeatable processes and establish a standard of habitual dependability.
- We Know Who We Are.
Everything begins with culture. People who work for extraordinary companies have great clarity and a deep commitment around who they are and what they stand for. At great companies "what's important" gets talked about all the time. It’s in the air. It’s in their DNA. It’s why they’re a great company.
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Speech Topics
Becoming A Category of One!
How Extraordinary Companies Transcend Commodity
And Defy Comparison
Extraordinary Companies!
What They Do and How They Think to Create and Sustain Success
Work Like You’re Showing Off!
The Joy, Jazz, And Kick Of Being Better Tomorrow Than You Were Today
Building A Great Company From The Inside Out:
The People Behind The Promise
