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Jim Cathcart
Jim Cathcart
customer Service, sales

im Cathcart, CSP, CPAE is founder and president of Cathcart Institute, Inc. and an advisor to the Schools of Business at Pepperdine University and California Lutheran University. He is one of the most widely recognized professional speakers in the world. As the author of 13 books and scores of recorded programs, his students number in the hundreds of thousands. He is a past president of the National Speakers Association (NSA), winner of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a member of the exclusive Speakers Roundtable, 20 of the world's top speakers, and, in the year 2001, recipient of the Golden Gavel Award from Toastmasters International.

Mr. Cathcart is an industry leader among speakers. He is also co-author of the Professional Speaker Systemused by top professionals to grow their own speaking businesses and refine their skills. With over 2,500 professional speeches to his credit, Jim Cathcart is a true veteran of the platform with an active speaking calendar today.

Cathcart Institute, Inc. has written and published a wide variety of learning resources in the area of human development. All of these are available as live in-person training programs as well as published works. Topics covered include: Sales Skills, Empowerment, Leadership, Professional Development, Self Improvement, Relationship Skills, Public Speaking, Self Motivation, Managing People, Psychology, Personality Styles, Sales Management, Marketing, Customer Relations, Service Strategies, Strategic Planning, and Communication Skills.

Jim Cathcart is a past president of the National Speakers Association (NSA) , winner of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a member of the exclusive Speakers Roundtable, 20 of the world's top speakers, and, in the year 2001, recipient of the Golden Gavel Award from Toastmasters International.

Among professional speakers worldwide Jim Cathcart is an industry leader. He has risen to the top of his profession through 30 years of presentations to a worldwide audience and decades of unselfish service to his profession. He believes in serving his industry and community as well as his customers.

Jim Cathcart is co-founder of the Professional Speaking Institute ™Its system is used by top professionals to grow their own speaking businesses and refine their skills.

Jim has been a corporate executive, training director, entrepreneur, psychological researcher, meeting planner and association executive. He has managed people, products and payrolls for 30 years. He has also researched and field tested his methods through over two decades of speaking and training before 2,500 audiences in virtually every discipline. 

Jim Cathcart's works are published by the world's top publishers: St. Martin's Press, Leading Authorities Press, Dartnell, Putnam Berkeley, Prentice Hall, Nightingale Conant and the University of Southern California. Relationship Selling is now translated into Chinese, Japanese, German and Finnish. Jim's works are available in print, on DVD, CD and online. He has created over seventy video programs and is as comfortable in front of a camera as he is on stage.


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Speech Topics

Rethinking Business For a New Era of Growth™'
New technologies require new ways of thinking. Every day another standard practice becomes obsolete. To continue to grow and thrive we must learn to constantly rethink: our markets, our systems, our relationships, our strategies and ourselves. The most popular methods of leadership, management, sales and service delivery are already dangerously out of date. This presentation combines stories, visuals, research, and audience interaction to dramatically impact the way we think.

Relationship Selling™`: Solutions and Connections
Sometimes it is not your product or price that gets you the business, sometimes it is simply the way you connect with people. We need to rethink how we connect with our customers and suppliers before our competition does. When Jim Cathcart wrote the book Relationship Selling it was considered revolutionary. Today it is considered standard practice. This presentation shows you what to listen for, how to be natural in your selling style, and how to connect with the underlying elements of buying psychology that most people never heard of.

The Acorn Principle©: Helping People Grow™
"The seeds of your future successes already live within you. So nurture your nature." This is true of organizations as well as individuals. This presentation shows people how to find and grow their natural strengths so that they can always be self-motivated. Nurturing those strengths is the key to the success you've always wanted but didn't know how to attain.

The Grandma Factor™`: Lifetime Customer Loyalty

Everyone knows how to provide good service; our challenge is getting them to want to. The real magic in customer service comes from discretionary efforts, when people go beyond their job description. This begins with training people in how to think about their role, their goal and the person they serve. This presentation focuses on the way systems, strategies, and relationships impact service. Jim teaches "The Grandma Factor" for building your clientele through UpServing.

Partial Client List

  • Coldwell Banker
  • Ruth's Chris Steakhouse
  • Mass Mutual
  • Million Dollar Round Table
  • Wells Fargo
  • Pfizer
  • John Deere
  • WellPoint
  • Pepperdine University

And thousands more!


56 Poquonock Avenue
Windsor, CT 06095
Voice: 860.687.1116
Toll-Free: 800.875.2893
Fax: 860.687.1062
© 2011