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speaker biographies
Speaker
CHERYL CRAN
Subjects
communications, leadership
Video Clip

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Cheryl is the President of Synthesis at Work Inc. and an
internationally renowned keynote speaker. She provides practical tools
and creative strategies for individuals to take their current level of
success and boldly grow it to the next level. The companies that Cheryl
works with are top performing organizations with a strong focus on
becoming a workplace of choice. The leaders of these organizations
recognize the value of investing in the growth of their employees for
overall company success. Cheryl is a bold growth seeker herself and
continually challenges herself to grow, learn and expand as much as she
challenges others to do the same.
Corporate Background:
Throughout her entire corporate career Cheryl’s progress as a young and
successful leader was based on her boldness and ability to take positive
action. Her first leadership role was in her early 20’s in the banking
industry. She was highly successful due to her action oriented and
results focused style. However her style was also forceful and
controlling because that was what was modeled by others and she thought
that’s how a boss behaved, until one day her manager gave her the gift
of honest feedback.
He coached her and provided tools to change her ways or risk career
advancement. The very areas for improvement in her early management days
were the areas that turned quickly into being a highly successful leader
and communicator who “walks her talk.”
The 15 successful years she spent in the corporate sector included the
calm handling of a series of violent bank robberies which resulted in an
immediate promotion to the 2nd highest robbery-prone bank. Cheryl tells
this story to her audiences along with: “Be careful what you are good
at.” Cheryl led that branch to increase its overall performance and
helped it achieve ‘one of the top three’ branch status.
She was quickly promoted to management in lending and became the 1st
female mortgage development area manager. Under her leadership, the
mortgage portfolio doubled within 1 year. Subsequently she was
head-hunted by a mortgage insurance corporation to lead their insurance
division for developers. Within 2 years, Cheryl increased market
penetration to equal that of the largest single competitor in the
industry. From there Cheryl headed up a brand new mortgage program and
grew the portfolio to ten million in ten months.
Cheryl grew up in an entrepreneurial family and wanted to turn her
success for earning companies great profits into a consulting practice.
With determination, an affinity for risk and massive energy for positive
change, Cheryl became the entrepreneur that she is today, selling her
first business at a 6 figure profit.
Author of the following Books:
50 Ways to Lead and Love It!
Say What You Mean – Mean What You Say
Don’t Sweat Stories
Speak Up Speak Out
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56 Poquonock Avenue
Windsor, Connecticut 06095
Voice: 800-875-2893
Fax: 860-687-1062
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