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home > speaker biographies
speaker biographies

Speaker
MADDY DYCHTWALD
     
Subjects
marketing, consumer market trends
 
 
Video Clip
 

 photo-dychtwald.jpg (4321 bytes)

Maddy Kent Dychtwald is a nationally recognized public speaker, author, marketing executive and entrepreneur. One of the nation's leading authorities on the maturing market, for the past twelve years she has been actively involved in analyzing and forecasting consumer marketing trends related to people's changing needs, values and lifestyle and what they will be like in the future. In 1986, she co-founded Age Wave, Inc., the nation's premier consulting and marketing firm focused on defining the wants and needs of maturing Americans.
 
While at Age Wave, Ms. Dychtwald managed projects involving a diverse group of Fortune 500 clients, such as Blue Cross/Blue Shield, the Eckerd Drug Company, McDonald's, Ortho Pharmaceuticals, and The Principal Financial Group. She has helped these and numerous other companies brainstorm to develop leading edge products and marketing strategies that target middle-aged and mature market segments.
 
Ms. Dychtwald has been frequently featured in newspapers, magazines and trade publications nationwide. She is also an award winning producer of numerous communications programs, including a PBS special, that depicts a positive image of aging.
 
Since leaving Age Wave, she has focused her time on speaking engagements as well as her upcoming book, Power Trends: Boomers at the New Millennium. She is also finishing a children's book, Young Inside, on the future of aging. She has delivered speeches to more than fifty thousand people nationwide. Her presentations combine provocative information with exciting and entertaining multi-media imagery.
 

Visit Maddy Dychtwald's Website
 

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