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speaker biographies
Speaker
MADDY DYCHTWALD
Subjects
marketing, consumer market trends
Video Clip
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Maddy Kent Dychtwald is a
nationally recognized public speaker, author, marketing executive and
entrepreneur. One of the nation's leading authorities on the maturing
market, for the past twelve years she has been actively involved in
analyzing and forecasting consumer marketing trends related to people's
changing needs, values and lifestyle and what they will be like in the
future. In 1986, she co-founded Age Wave, Inc., the nation's premier
consulting and marketing firm focused on defining the wants and needs of
maturing Americans.
While at Age Wave, Ms. Dychtwald managed projects involving a diverse
group of Fortune 500 clients, such as Blue Cross/Blue Shield, the Eckerd
Drug Company, McDonald's, Ortho Pharmaceuticals, and The Principal
Financial Group. She has helped these and numerous other companies
brainstorm to develop leading edge products and marketing strategies that
target middle-aged and mature market segments.
Ms. Dychtwald has been frequently featured in newspapers, magazines and
trade publications nationwide. She is also an award winning producer of
numerous communications programs, including a PBS special, that depicts a
positive image of aging.
Since leaving Age Wave, she has focused her time on speaking engagements
as well as her upcoming book, Power Trends: Boomers at the New Millennium.
She is also finishing a children's book, Young Inside, on the future of
aging. She has delivered speeches to more than fifty thousand people
nationwide. Her presentations combine provocative information with
exciting and entertaining multi-media imagery.
Visit
Maddy Dychtwald's Website
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56 Poquonock Avenue
Windsor, Connecticut 06095
Voice: 800-875-2893
Fax: 860-687-1062
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