Laurence Haughton is a writer, a researcher, and an authority on improving leadership at every level of an organization.
Haughton co-authored, It’s Not the Big that Eat the Small… It’s the FAST that Eat the Slow with Jason Jennings. This 2001 breakthrough book quickly became a Wall Street Journal, USA Today, New York Times and BusinessWeek bestseller and was translated for 26 countries around the world.
Haughton’s second book is on the the art of execution. It’s Not What You Say… It’s What You Do – How Following Through at Every Level Can Make or Break Your Company was published by Doubleday and is available around the world.
He’s just finished two years of research and writing about the fastest, most productive and successful new Fortune 1000 CEOs for Hit the Ground Running – A Manual for New Leaders the latest book by Jason Jennings, published by Penguin Putnam March 2009.
All three books present new strategies and powerful tactics Haughton has uncovered from over 5,000 in-depth interviews with entrepreneurs and executives.
But what makes Laurence Haughton truly unique is that he tells great stories that make it easy for everyone to get the point.
Haughton teaches how to make speed a competitive advantage in any organization, the three building blocks of a flawless execution strategy, and what leaders must do to keep their teams following through.
Prior to launching his career as a author, Haughton traveled the US and Asia for 15 years; consulting media companies, retail and distribution businesses, service providers, and manufacturers on strategies to find and grow more customers.
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Speech Topics
The Art of Execution
Half of all strategies and initiatives fail because managers are using execution strategies that are fatally flawed. Laurence Haughton did eighteen months of post-mortems on failed strategies and found the answers for leading the fast and flawless execution of any new initiative. The key deliverables in his 60 to 90 minute keynote are:
- The three building blocks of a successful execution strategy
- How to negotiate expectations and align everyone’s agenda
- The steps that guarantee accountability and buy-in with
no confusion and no arguments
More Buy-In
Just as our bodies have an immune system that automatically rejects anything new, companies have antibodies that will attack all strategies that challenge the status quo. So like a doctor preparing a patient for a lifesaving transplant, change leaders must give their teams the right medicine to overcome their natural resistance. Haughton has learned the best prescription for generating more buy-in. In his 60 to 90 minute keynote he gives managers the step-by-step formula:
- Getting everyone to quickly let go of their old ways
- The steps that will get any change initiative off to a great start
- How to identify the people who will never buy-in before you hire them
Sustaining Urgency, Focus, and Momentum
We don’t work in a perfect world. So leaders must know more than how to supervise. They need to know the secrets that drive more individual initiative – how to encourage the willpower that overcomes all obstacles and what they can do to find more people with a fierce sense of urgency and commitment. The key deliverables in Haughton’s 60 to 90 minute keynote on sustaining urgency, focus, and momentum are:
- The glue that keeps teams surging forward despite obstacles
and tough conditions - A simple hiring tactic that identifies people who will put all
their heart into following through for you - How to get more problem-solving communication and
cooperation
across all levels and less finger pointing.
