Chuck Martin is a New York Times business best-selling author, noted researcher, speaker and business strategist.
Martin offers invaluable context and pragmatic solutions to the problems leaders at all levels face today, helping them refocus on effective leadership, management, team building, and matching people with the best job. He is the author of seven business books, including most recently, SMARTS (Are We Hardwired for Success?) AMACOM/American Management Association, co-authored with two noted psychologists. The book deals with what qualities truly define successful people and shows how each person possess 12 specific and very important cognitive functions, including Time Management, Organization, Focus, Working Memory and Stress Tolerance, which begin developing in the brain at birth.
Martin is currently leading a major primary research effort to determine the cognitive characteristics of high-performing individuals at leading companies throughout the world. He is working with a research team from the Whittemore School of Business and Economics at the University of New Hampshire and many participant members from the American Management Association. The findings are the basis of a new book Martin is writing to be published in 2009 by AMACOM/American Management Association.
As the Chairman and CEO of NFI Research, Martin is at the nexus of a global idea exchange and the leader of a research engine that regularly samples the mood and intentions of 2,000 senior executives and managers from more than 1,000 organizations in multiple countries, including many of the Fortune 500.
This gives him a significant amount of useful information and a true, up-to-the-minute view of today’s workplace. The broad base of his network, the robust and virtually instantaneous nature of his process and his experience analyzing results give him unusual insight into business and workplace trends.
A former vice president of IBM responsible for a global division dealing with Media and Entertainment, Martin has helped identify successful corporate business strategies for some of the leading companies in the world. Prior to joining IBM, he was the founding publisher and Chief Operating Officer of Interactive Age, the magazine credited with helping to define the interactive marketplace and the first publication to launch simultaneously in print and on the Web. He has been Editor-in-Chief of four national magazines and has been a journalist at five daily newspapers. He was Editor, Corporate Technology, of Time Inc., and was the Associate Publisher of InformationWeek Magazine.
His previous book, Tough Management (The 7 Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow Business in Good Times and Bad), investigates how companies large and small lead and manage in today’s world of work. He is the author of Managing for the Short Term, Net Future, The Digital Estate, and (co-author) Max-e-Marketing. He also has written a business fable, entitled Coffee at Luna’s, about an overworked manager who can’t get off the treadmill of work until he learns three valuable lessons that totally improve his situation and those around him as well.
Martin writes a nationally syndicated newspaper column on management and business issues and regularly appears on television business shows. He also teaches Marketing Research and Consumer Buying Behavior at the Whittemore School of Business and Economics at the University of New Hampshire. Martin resides in New England.
Article Reprint: Key to Better Communications: Shorter Memos (from www.cio.com)
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Speech Topics
Mobile Marketing:
In a world gone mobile, all information will be available to all consumers, all the time, creating new business challenges, from how to market in real time and how to market all the time.
The Rise of the Untethered Consumer:
They have limitless boundaries and can interact wherever they are whenever they want. The risk of businesses not adapting to the mobile trend is twofold. First, to miss opportunities to market and relate to these untethered consumers and secondly to lose customers who find and interact with a competitors instead of you.
Location Based Marketing:
An opportunity for brands and marketers to insert themselves at the moment and on location to reach out to untethered consumers who seek immediate knowledge and service.
What Leading Companies are Doing with Mobile:
Mobile innovation can come from almost any place in any organization. While a robust and growing mobile industry continues to fuel the technology power behind the mobile revolution, there are innovators at well-known brands leading the charge in mobile inside their respective companies.
Social Goes Mobile:
Social media is all the buzz in business today and the convergence of social networking and mobile devices is a very natural progression, leading to social networking on steroids. Mobile applications have been created for social media flat forms and for marketers the opportunity (and challenge) is to know when and how to participate or add value their customers within these venues.
Other topic include How to Use Smart Phone Technology to Reach Customers and The Push Pull of Mobile
