speaker biographies

Speaker RUTH MITMAN Subjects generational issues        Video Clip

Ruth Mitman, founder and president of the Mitman Group, is a 50-plus market advisor with over 25 years of experience with the mature market.  A Ph.D. graduate in Gerontology and Education from Michigan State University, Dr. Mitman has a diverse professional background in the fields of gerontology and education.  She helps companies increase their market share by understanding and speaking to older customers better than their competitors, thereby increasing sales, improving customer service and retaining hard-won clients.
 
The 50-plus market is both large and lucrative.  It presents a huge opportunity.   Those over the age of 50 own more than three-fourths of all assets and earn half of all discretionary income in the U.S. today.  And yet, this is an extremely diverse market, comprised of three distinct generations: the GIs, the Silents and the Baby Boomers.  Businesses often fail to appreciate the complex dynamics of this three-tier group.  For instance, staff members at all levels of corporate life may assume inaccurate age-related stereotypes and may communicate in inappropriate, ineffective and sometimes disastrous ways with clients and customers, resulting in lost sales, lost customers and lost profits. 
 
Dr. Mitman helps companies:

     Understand the three generations that comprise the 50-plus market
     and how to meet their unique needs;
 
     Avoid common misperceptions and age-related stereotypes that lead
     to costly business mistakes and lost customers; and"
 
     Understand the buying motivations and customer service expectations
     of older customers thereby increasing sales, enhancing customer
     service and retaining hard-won clients.
 
Ruth has worked with companies such as The Hartford Financial Services Company, Protective Life Insurance Company, UBS, Mass Mutual Financial Group, Chase Credit Card Services, AARP, MIT Age Lab, LIMRA International, Adams & Knight Advertising Inc, Wausau Benefits and the Episcopal Church Pension Fund.
 
Dr. Mitman is a member of the American Society on Aging, the National Council on the Aging, the Society for Consumer Affairs Professionals in Business and the American Society for Training and Development.
 
Ruth and her husband, John, live in West Hartford, Connecticut.  They have two children and four grandchildren.
 

56 Poquonock Avenue Windsor, Connecticut 06095  Voice: 800-875-2893    Fax: 860-687-1062