B. Joseph Pine II is an author, speaker, and management advisor to Fortune 500 companies and start‑ups alike. He is co‑founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
 
Mr. Pine is co‑author, with his partner James H. Gilmore, of the book The Experience Economy: Work Is Theatre & Every Business a Stage, published April 1999 by Harvard Business School Press. The book demonstrates how companies ‑ across a myriad of industries increasingly find their goods and services commoditized, and how many companies are now staging unique, memorable experiences as their economic offerings. The book also shows how businesses can create value by embracing theatre as an operating model to stage unique experiences.
 
Mr. Pine also wrote the award‑winning book Mass Customization: The New Frontier in Business Competition (Boston: Harvard Business School Press, 1993). It details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times named Mass Customization "one of the seven best business books of 1993." He and his partner followed this up by editing a collection of Harvard Business Review articles entitled Markets of One: Creating Customer‑Unique Value through Mass Customization (Boston: Harvard Business School Press, 2000).
 
He has written numerous articles for The Wall Street Journal, Chief Executive, Worldlink, Context, Agility & Global Competition, CIO, and the IBM Systems Journal, among others. His July‑August 1998 piece, "Welcome to the Experience Economy," also co‑written with his partner, was his fourth for the Harvard Business Review.
 
Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. One of his many assignments was key to the effective launch of the Application System/400 computer system, for which he managed a team that brought customers and business partners directly into the development process of the system. Because of this innovative activity, customer needs were met more exactly and quality was significantly enhanced ‑ factors that contributed greatly to IBM's Rochester, Minnesota, facility winning the Malcolm Baldrige National Quality Award in 1991.
 
Mr. Pine is frequently quoted in such places as Forbes, The New York Times, Wired, Business 2.0, USA TODAY, Investor's Business Daily, ABC News, Good Morning America, Fortune, Business Week, and Industry Week. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum and is a Visiting Professor at the University of Amsterdam, as well as a Senior Fellow with the Design Futures Council and a recurring guest lecturer at the MIT Sloan School of Management.
 
 

56 Poquonock Avenue Windsor, Connecticut 06095  Voice: 800-875-2893    Fax: 860-687-1062