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home > speaker biographies
speaker biographies
Speaker
MARTHA ROGER, Ph.D.
Subjects
marketing, communications,
management
Video Clip
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Business 2.0
magazine named Martha Rogers, Ph.D. one of the nineteen most
important business gurus of the past century. The World Technology
Network named her as “an innovator most likely to create visionary
ripple effects.” Recognized for the past decade as one of the
world’s leading experts on customer-based business strategies and
growing customer value, Dr. Rogers is an acclaimed author, a world
class-class speaker, and a founding partner of Peppers and Rogers
Group, the world’s leading customer-focused management consulting
firm, based in Norwalk, CT, and boasting an impressive list of
Fortune 500 clients. Gartner Group has positioned Peppers and
Rogers Group as the only CRM-services firm that can help clients
with both “vision” and “implementation” of their customer strategy.
Martha’s experience,
expertise, and ability to think out of the box makes her equally
popular with media interviewers, speaking event planners, and
Fortune 1000 executives seeking to learn how to compete in the
Information Age, how to get a payoff from their CRM software and
technology, how to build the value of their customer base, and how
to cascade the changes needed in an organization to realize ROC –
the return on the investment companies make in their customers.
With Don Peppers, Dr.
Rogers has co-authored five best-selling books on these subjects:
The first, The One to One Future (Currency/Doubleday 1993),
celebrating its 10th year in print, was named by Inc.
magazine’s editor, George Gendron, as “one of the two or three most
important business books ever written” and is widely acknowledged as
the bible of the customer strategy revolution. The second,
Enterprise One to One, received a top 5-star rating from the
Wall Street Journal. All five have been international best sellers,
including the latest book, One to One B2B, which made the
NY Times Business Best Seller list within a month of its
publication. The books have sold over a million copies and appear
in a total of 14 languages.
As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers is
helping to spearhead the CRM coursework at the MBA level. She is
also the co-director of the Teradata Center for Customer
Relationship Management at Duke. She is widely published in academic
and trade journals, including Journal of Advertising Research,
Journal of Public Policy and Marketing, Harvard Business Review,
Journal of Applied Psychology. She has been named
International Sales and Marketing Executives Educator of the Year.
And with Don Peppers, she has been named Direct Marketer of the Year
by DM Days New York. She also serves on the Advisory Board of the
Kelley School of Business at Indiana University.
Dr. Rogers began her
professional career as a copywriter and advertising executive, and
earned her Ph.D. at the University of Tennessee as a Bickel fellow.
At Peppers and Rogers Group, she has led several large
subscription-based research studies focusing on particular aspects
of CRM.
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56 Poquonock Avenue
Windsor, Connecticut 06095
Voice: 800-875-2893
Fax: 860-687-1062
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