For Meeting Planners

Survive the Search, 2013 Edition
by the Goodman Speakers Bureau

Created for meeting planners to assist in crucial task of selecting the right speaker for each event, our Survive the Search guide has been downloaded hundreds of times and an invaluable resource for meeting planners. Recently revised to reflect the latest industry trends, it's the primary tool for the meeting planner in selecting the best possible keynote speaker for each event.


As your partners in delivering the best professional speaker for your meeting, we have created a number of resources to help you in planning the best meeting for your organization.  We have written a number of industry articles and guides to assist you in planning the best event for your group.  Our team includes members who are Certified Meeting Professionals (CMPs) who understand the big picture perspective of your event. The following resources will help you define your exact needs in a speaker and deliver the best possible keynote to your event.

What to look for when hiring a Professional Speaker
by Diane Goodman

Professional speakers often are the highlight of many meetings and conventions. People sometimes attend meetings for the sole purpose of hearing the featured speaker. Or, attendees will find the keynote speaker was the most meaningful or inspirational part of a meeting. However, sometimes a speaker can be completely inappropriate and can be a disappointment for a company or organization...

Speakers that Strive to Blend Work and Life

Get up. Go to work. Come home. Eat. Sleep. Get up. Sound familiar? While this may be a daily routine for much of the nation's workforce, it is not conducive to a well-balanced lifestyle – one that contributes to better health, better family lives, more time for creative endeavors, and more personal satisfaction...

Getting the Most Out Of Your Speaker
by Diane Goodman

So, you've hired a professional speaker to deliver a presentation at your company meeting. You've worked diligently with your speakers bureau to find an appropriate keynoter, you've gotten on the speaker's schedule early enough, and now you're waiting for the big day to come...

Find a Speaker that Fits
by Diane Goodman

Speakers bureaus do more than just send out glossy catalogs. A good one will learn as much as possible about your company, your meeting, your audience, and your budget in order to help you find a professional speaker who fits your needs. The aim of this guide is to prepare you for discussions with a bureau, and to get you thinking about all the factors that affect your speaker choice...

Avoid Getting Webbed; Determining when 'low-tech' is best
by Diane Goodman

Speakers bureaus, like much of the corporate world, have made the leap to the Internet, with robust websites that tout some of today's hottest technology. These sites often are enticing. Offering video clips of various speakers along with comprehensive forms that help meeting planners narrow their search by entering price, topic, and other variables…

Speakers Don't Always Have to be Famous
by Diane Goodman

(this article first appeared in Insurance Meetings Management Magazine by Diane Goodman (revised July, 2013))

Four years ago, an industry trend landed in my lap. This may be a bit of an exaggeration, but looking back, it was one of the first times I clearly saw the evolution of a need and desire for insurance and financial businesses to hire "expert speakers" -- industry experts and insiders -- in addition to professional speakers to address their corporate meetings...