Professional speakers often are the highlight of a meeting, seminar or other special event hosted by companies and associations. The most important aspect to using professional speakers is the selection process -- making certain YOU choose the right speaker to fit your theme audience and budget.
Sounds easy. However, many meeting planners find this the most challenging aspect of arranging successful meetings. They oftentimes are not given enough internal information to pinpoint the best speaker for the purpose of the meeting. And, they oftentimes Linder utilize the services of a speakers bureau.
The Goodman Speakers Bureau is a full-service resource for meeting planners that is much more than a place to get a "picture book" of speakers. We are a professional "partner" that works closely with you to define your needs and then target the best speaker that is appropriate for your audience and budget.
Since we believe your success is our success when using professional speakers, we invest time up front to get to know your business culture and the specific objectives of each meeting before making final, customized speaker recommendations. Once a Speaker is selected, we handle the logistics -- leaving meeting planners to concentrate on the many other aspects of organizing successful events.
For the past 30 years, our approach has been so successful, we have created this "Survival Guide" as a tool for meeting planners to better utilize a speakers bureau and streamline the speaker selection process. Our intent is to help meeting planners ask the right questions of their clients or internal executives before starting to work with a speakers bureau. This Guide also serves to ensure everyone at your company or organization agrees on the objectives of the meeting and the role of the speaker at the meeting.
After you complete the initial internal research outlines in this Guide, you will be ready to begin working with a speakers bureau. Review all of this information in detail with your speakers bureau representative so he or she can begin the speaker research arid recommendation process.
Keep in mind that a speakers bureau should be an ongoing, creative resource for meeting planners to discuss ideas, issues and concerns about Using professional speakers. Today, there are many types of speakers bureaus in the marketplace -- many which service the speakers, over the clients -- so we strongly recommend planners be selective. We are -willing to spend time to listen to and understand the objectives of a meeting, provide solid consultation, and make effective and meaningful speaker recommendations. Ideally, you should be as comfortable with and confident in your bureau as you are with your speaker.